Description
BRAVIA XR 77” CLASS A95L QD-OLED 4K HDR GOOGLE TV (2023)
OUR BEST COLOR EVER. DEFINITIVE CONTRAST.
OUR BEST COLOR, POWERED BY OUR MOST POWERFUL PROCESSOR
Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XRTM.
THE SCREEN IS THE SPEAKER FOR PICTURE AND SOUND IN PERFECT HARMONY
Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.
THE ENTERTAINMENT YOU LOVE. WITH HELP FROM GOOGLE
Google TVTM brings your favorite content from across your apps and subscriptions and organizes them just for you.
GAME TIME. BE INVINCIBLE.
Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.
BEAUTIFULLY DESIGNED TO COMPLIMENT YOUR VIEWING EXPERIENCE
Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.
DESIGNED WITH THE ENVIRONMENT IN MIND
Sony TVs are engineered to deliver stunning design with the environment in mind.
PICTURE
INCOMPARABLE COLORS. PHENOMENALLY VIBRANT.
See fresh, bright colors and pure blacks. Our Cognitive Processor XR™ maximizes the expressive power of QD-OLED, filling scenes with unprecedented realism.
EXTENDING COLOR VOLUME FOR OUR WIDEST EVER PALETTE
Millions of individuals, self-illuminating pixels. Billions of real-world colors. XR Trolamines Max™ delivers wide shades and hues, even in bright scenes.
More vivid colors and realistic textures at all brightness levels than conventional TV
Pure blacks. Absolute brightness. Supreme contrast.
Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.
LESS NOISE. LESS BLUR. MORE CLARITY IN EVERY PICTURE.
XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.
Noise is reduced, making broadcast and online videos much clearer and easier to view.
Blur is minimized so action stays smooth.
Everything upscaled close to 4K qualityWhatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
Intelligent motion processing for smooth, fast-moving actionXR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.
Beautiful colors. Any angle.
Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colors across all viewing angles.
Less glare. Less reflection. That’s immersion.
Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.
SOUND
SOUND FROM THE SCREEN, TRULY IMMERSIVE
The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture.
Sound from the center of the screen, perfectly matching action!
With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.
All your entertainment upscaled to 3D surround soundXR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®
CLEAR VOICE. PRECISE DIALOGUE.
Voice Zoom 2™ detects voices, analyzes them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
BRAVIA AND SONY AUDIO, THE DREAM TEAM
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.
Acoustic Center SyncWith Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a center speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
Ready for 360 Spatial Sound PersonalizerTailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.
Control your Sony Audio effortlessly.
With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. Easily control features such as sound field and volume using the TV remote, no need to switch to your audio remote.
SMART FEATURES
WHAT YOU WANT TO WATCH ALL IN ONE PLACE
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.
OVER 10,000 APPS AND GAMES, STRAIGHT TO YOUR TV
BRING THE CINEMATIC EXPERIENCE HOME, ENJOY MOVIES INCLUDED WITH BRAVIA
Explore today’s top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.
Studio quality entertainment, just as the creator intended.
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.
Watch Netflix in studio quality, automatically optimized.Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimization, adjusting picture brightness of your favorite Netflix shows to room lighting conditions.
Optimizing pictures for all your favoritesWith BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.
CONNECT. CAST. CONTROL.
Just use your voice to control your TV with help from Google.Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV – all with your voice. Even get answers, control smart home devices, and more. Just say “Hey Google” to get started.
Control your smart home with help from GoogleUse your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.
Connect with your Alexa.
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA™. With Alexa, you can power up your TV, change channels, control volume and more.
Chromecast built-in™
Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.
Compatible with Apple Airplay
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
Ask Siri to control your TV with just your voice.
With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.
FOR EVERYONE
Kids Profile
With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.
Stay tuned. Stay calm.
See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colors and contrast.
SIMPLE PREMIUM REMOTE
Sleek and simple. Backlit remote.
Designed compact in aluminum, our premium remote is easy to use with simplified buttons and a backlight so you can see everything, even in the dark.
Easy to wipe, always stays clean.Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.
Control all your devices with one smart remoteAs simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
GAMING
JAW-DROPPING GRAPHICS. IMMERSIVE SOUNDSCAPES. GAME ON.
Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.
One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.
Multi View, a game-changer
Imagine being able to play a game on one side of your screen while watching a YouTube walkthrough video on the other. Multi View lets you do just that, no extra display required.
Dolby Vision® for gaming. Supported.
This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.
PERFECT FOR PLAYSTATION®
OFFICIAL GAMING TVS OF FINAL FANTASY XVI
Explore the Realms of Valisthea with BRAVIA XR TVs.
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.
Auto Genre Picture Mode
Various features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.
- 4K / 120fps
- Variable Refresh Rate (VRR)
- Auto Low Latency Mode (ALLM)
DESIGN
ONE SLATE. TRULY MINIMALIST. TOTALLY IMMERSIVE.
Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. The rear of the aluminum stand vanishes from view when seen from an angle.
Seamless Edge. Almost no bezel.Designed virtually frameless, this TV focuses your eyes on what’s important – the picture.
Clutter-free from every angle.The rear cover and cable holders keep wires neatly hidden, so your television stays free of clutter and looks good from the front, sides and back. Even the areas you can’t see are neat and tidy.
BRAVIA Cam
Video chat on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™
Every picture, optimized to your position in the room.BRAVIA CAM™ detects the distance between you and your TV, then adjusts brightness for picture quality that’s optimized to your position in the room.
The ideal sound experience from anywhereBRAVIA CAM™ tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you’ll hear the same quality sound as if you were sitting right in front of the TV.
Hear voices clearly, no matter where you are.
Detecting your viewing distance, BRAVIA CAM™ adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.
A handy way to control your TV.
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.
Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.
Camera covered, privacy protected.
One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM™ to close the camera cover. Attaching and detaching BRAVIA CAM™ is so easy.
ECO FEATURES
ENTERTAINMENT FOR THE ENVIRONMENT
BRAVIA™ combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.
All your eco in one place
The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.
Optimizing brightness and power consumption
Ambient light sensing optimizes screen brightness to room conditions for efficient power usage. Every part of a picture is optimized based on the brightness of each image.
Auto Power Saving
With BRAVIA CAM™, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.
Beautiful design. Made durable. With less virgin plastic.Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimize virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What’s more, our new packaging uses around 48% less plastic volume.
Less packaging. Less CO2.Our new packaging is 15% smaller and 12% lighter which optimizes transport efficiency and reduces CO2 emissions by as much as 15%.
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